VERO: Smokey Bear Edition Launch
We partnered with VERO Watch Company to produce a complete product launch campaign for their limited-edition Smokey Bear Campfire Edition watch, delivering product photography, lifestyle imagery, and a cinematic brand film built to perform across ecommerce, social media, paid advertising, and print.
HERE IS WHAT WE DID.
PRODUCTION
We partnered with the Telluride Wranglers and filmed at a historic western location to create an authentic, cinematic sense of place rooted in strong brand storytelling. The Ex Litore team led the full creative process from concept and art direction through production, on-set direction, and post-production, delivering product photography, lifestyle imagery, and a campaign film that brings VERO's design vision to life against the rugged character of the western landscape.
PHOTO/VIDEO
Our team led creative direction, managed all production logistics, and captured both on-location lifestyle visuals and product photography. We directed, filmed, and edited each piece of content to create a cohesive brand story across still photography and motion video, optimized for ecommerce, social media, and digital advertising.
ART DIRECTION
Ex Litore led the art direction from concept through final delivery, developing the visual narrative, curating wardrobe and styling, and collaborating with the Telluride Wranglers to shape each scene within authentic western environments. Every detail was directed on location to create a cohesive, cinematic look that reflects VERO's brand identity and campaign vision across digital and marketing platforms.
Design
Ex Litore designed the advertising, marketing, and print materials to highlight the watch and the campaign's western storytelling, with each layout developed to align with VERO's brand identity and showcase the collection in a cohesive, premium way across ecommerce, retail, and marketing channels.
READY TO BUILD YOUR BRAND'S NEXT ECOMMERCE OR LIFESTYLE CAMPAIGN?
If you are planning a catalog shoot, a product launch, or an ongoing content partnership, tell us about it. We will put together a focused plan.
(971) 298-1065
