TELLASON
Ecommerce and Lifestyle Photography
Drawing on their San Francisco roots, skateboarding culture, punk music, and no‑nonsense basics, we partnered with Tellason to refresh their ecommerce and lifestyle photography. We planned and produced new commercial imagery in San Francisco and Portland, showcasing the garments through both studio product photography and real-world lifestyle use. The result is a flexible library of portraits, product photography, and lifestyle images that supports their online store, digital marketing, and future product releases.
HERE IS WHAT WE DID.
Overview
We partnered with Tellason to produce high-quality ecommerce and lifestyle photography that reflects their San Francisco roots, skateboarding culture, and no-nonsense approach to apparel. The focus was on creating a consistent, elevated visual system to support their online store, brand storytelling, and ongoing product releases.
What We Did
- eCommerce Photography: We traveled to San Francisco to photograph the full product catalog, delivering clean, consistent imagery across all styles.
- Lifestyle Photography: We produced lifestyle shoots in San Francisco and Portland, capturing real-world imagery that highlights everyday wearability and connects with Tellason’s audience.
- Production and Logistics: We managed creative direction, production, travel, and scheduling, ensuring a smooth, efficient process and delivering organized, ready-to-use assets for web and marketing.
- Ongoing Content Creation: We continued building the visual library with new product and lifestyle imagery to support future launches and campaigns.
Results
Tellason now has a cohesive, flexible library of e-commerce product photography and lifestyle imagery that supports their online store, digital marketing, and wholesale needs, with a scalable system for ongoing content production and brand consistency.
Art Direction
Our art direction focused on showcasing Tellason garments on real people in real environments, combining iconic San Francisco locations with quieter neighborhood settings to ground the brand in its home city and strengthen visual storytelling. With a strong influence from skateboarding culture and music-inspired aesthetics, we prioritized authenticity while producing high-quality lifestyle photography that feels natural, relatable, and true to the brand. We then carried this same creative direction to Portland, recreating a consistent look and feel to ensure cohesive, scalable visual content as the Tellason world expands.
Ecommerce Refresh
We began with a complete ecommerce photography refresh, traveling to San Francisco to reshoot their full product catalog with a focus on clean, consistent product photography that aligns with their premium denim and workwear aesthetic. The updated commercial photography assets create a unified visual system across every product page, improving the online shopping experience, strengthening brand presentation, and supporting a more elevated, conversion-focused ecommerce store.
Lifestyle Photography
We developed lifestyle photography and visual storytelling that shows Tellason pieces worn in real environments, creating authentic, engaging content for modern eCommerce and brand marketing. We produced commercial photography sessions in San Francisco and Portland using real people and real locations, ensuring the imagery feels grounded, wearable, and true to their customer base while supporting consistent, high-quality visual content across web, social media, and digital campaigns.
Remote Production & Logistics
Most of the commercial photography and ecommerce content production was planned remotely using shared shot lists, production timelines, and visual references to ensure alignment and efficiency. Our team managed travel, location scouting, creative direction, and on-set production, delivering a seamless, low-friction experience while producing high-quality product photography and lifestyle imagery that integrates smoothly into Tellason’s online store and digital marketing workflow.
Ongoing Support
As new products are released, we provide ongoing ecommerce photography and lifestyle content production through focused shoots that match the established visual direction, ensuring consistency across Tellason’s product photography and brand imagery. This approach keeps their image library current, scalable, and optimized for online store updates and digital marketing without rebuilding the production process each time.
