Proof of Concept: Standout Visuals for Brand Launch
When Proof of Concept, a Los Angeles–based design studio, prepared to launch their latest collection, they partnered with Ex Litore to lead the campaign. Our team managed everything from strategy and planning to on-location and studio production, delivering a cohesive campaign that connected concept, content, and execution to highlight Proof of Concept’s place in modern fashion.
HERE IS WHAT WE DID.
Challenge:
Proof of Concept needed a campaign to launch their new collection, engage trend-focused buyers, and make a strong statement in a competitive market, all while overseeing a multi-week, multi-state production.
What We Did:
- Campaign Strategy & Art Direction:
Developed a visual and narrative plan through location scouting, model casting, and scene direction to express the brand’s clean, modern style.
- Production Management:
Managed all logistics remotely to keep the project on schedule and ensure creative assets were delivered in every required format.
- Editorial & E-Commerce Photography:
Captured on-location editorials and detailed product imagery to support both brand storytelling and sales goals.
- Brand Video & Behind the Scenes:
Produced cinematic brand films and behind-the-scenes content, incorporating drone footage to create an immersive look and feel.
- Post-Production & Delivery:
Completed all color, retouching, and final refinements to maintain a consistent visual style across web, print, and large-scale displays.
Results:
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Launched an integrated campaign delivering wide-reaching impact for Proof of Concept’s new collection.
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Enhanced brand credibility and engagement with a cohesive visual identity.
ART DIRECTION
We led art direction for the Proof of Concept launch campaign, selecting locations and guiding models to reflect the brand’s innovative style. From desert cliffs to grassy hills and studio settings, each scene was designed to capture the full range of the collection and create a cohesive visual story.
PHOTO - EDITORIAL
We chose natural settings to complement the clean, modern design of the brand’s new collection. Using only natural light allowed us to emphasize the lines, textures, and subtle details of each piece. The result is an editorial that highlights both the versatility of the collection and the brand’s core identity.
PHOTO - ECOM
Strong e‑commerce images are often a customer’s first impression, making them essential for capturing attention, showcasing product details, and reinforcing brand trust. Our goal was not only to present each product at its best but also to enhance the brand’s overall visual identity.
VIDEO
For the Proof of Concept campaign, we produced a brand film, behind-the-scenes footage, and detailed product videos. Using high-end equipment, including drone cameras, we maintained a consistent visual style across all content to support the overall campaign narrative.
EDITING
Each photo and video was carefully refined to ensure visual consistency across the brand. This included editing, color adjustments, and retouching for high-quality presentation. The final assets were optimized for use across multiple platforms, from large LED displays to print.
