Brand Launch Campaign for Proof of Concept: Strategy, Storytelling, and Standout Visuals
When Proof of Concept, an innovative LA design studio, set out to launch their latest collection, they chose Ex Litore as their campaign partner. From strategic planning through on-location and studio production, our team delivered a seamless campaign experience: concept, content, and execution aligned to position Proof of Concept as a leader in modern fashion.
HERE IS WHAT WE DID.
Challenge:
Proof of Concept needed a campaign to introduce their new collection, connect with trend-forward buyers, and set a bold tone in a competitive industry, while managing a multi-week multi-state production.
What We Did:
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Campaign Strategy & Art Direction:
Crafted a visual and narrative plan using location scouting, model casting, and scene direction to reflect the brand’s innovative, minimalist style. -
Full Production Management:
Coordinated all logistics remotely, ensuring on-time delivery of creative assets across multiple formats. -
Editorial & E-Commerce Photography:
Developed both on-location editorials and high-converting product images to drive both brand storytelling and sales. -
Brand Video & Behind-the-Scenes Content:
Produced cinematic brand films and BTS, leveraging drone footage for an immersive campaign feel. -
Post-Production & Platform Readiness:
Handled detailed refinement, color, and retouching to ensure cohesion across web, print, and large-format display assets.
Results:
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Launched an integrated campaign delivering wide-reaching impact for Proof of Concept’s new collection.
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Enhanced brand credibility and engagement with a cohesive visual identity.
ART DIRECTION
We art directed the Proof of Concept launch campaign, carefully selecting locations and guiding models to showcase the brand's innovative spirit. From desert cliffs, grassy hills and in-studio, each element captured the essence of the collection's dynamic range, creating a visually captivating narrative.
PHOTO - EDITORIAL
We went with an all-natural setting to complement the sleek, modern designs of the brand’s latest collection. By sticking to natural lighting, we were able to highlight the clean lines and subtle details of the garments. The end result is a striking editorial that shows off both the versatility of the pieces and the brand’s core values.
PHOTO - ECOM
Good ecommerce images are the first thing customers see, making them crucial for grabbing attention, showing off product features, and building trust in the brand. We didn’t just present the products in the best way possible—we also helped boost the brand’s overall image.
VIDEO
For the Proof of Concept campaign, we produced a brand video, bts, and details video. Using high-end equipment, including drones we ensured the brands video content maintained a cohesive visual narrative.
EDITING
Each image and video underwent detailed refinement to maintain brand consistency. Tasks included photo and video editing, adjusting colors and retouching for optimal presentation quality. Our goal was clear communication across various platforms including large LED wall and print.
