VERO x Wildwood:
Multi-Channel Launch
For the debut of VERO’s Wildwood watch, Ex Litore partnered with the brand to lead every phase of the campagin, from creative direction, production, and final rollout. Our full-scope approach brought consistency and impact across digital, paid media, and social platforms, ensuring the launch story connected with audiences wherever they engaged.
HERE IS WHAT WE DID.
Challenge:
VERO set out to launch the Wildwood watch with visuals and messaging that felt aspirational yet genuine, aiming to attract new lifestyle buyers and drive stronger ad engagement.
What We Did:
- Campaign & Creative Strategy: Collaborated with VERO to shape the Wildwood narrative and define campaign goals.
- Full-Service Production: Assembled and managed a seasoned crew, coordinated talent from leading agencies, and oversaw all logistics to keep production seamless.
- Photo & Video Creation: Captured and edited all campaign visuals with a balance of elevated style and a naturally approachable tone.
- Art Direction: Crafted a visual aesthetic built around soft light, natural elements, and refined color grading to reflect VERO’s brand and the Wildwood story.
- Ad Design & Placement: Adapted every asset for Meta and Google ad platforms, optimizing each piece for reach and performance.
Results:
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Delivered cross-platform assets supporting paid, social, and web launches.
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Helped Vero achieve wider audience reach and boosted campaign engagement.
PRODUCTION
We managed the full production process from start to finish. Our team hired the crew, coordinated with models and agencies, organized the schedule, and handled all logistics to keep the project running smoothly.
PHOTO/VIDEO
For this project, we handled all photo and video production, from shooting to editing, to create a cohesive final set of visuals. Our team focuses on delivering polished, high-quality content that clearly communicates the project’s vision.
ART DIRECTION
Working closely with the VERO team, we developed an art direction that balanced a refined look with an approachable feel. Using soft light, natural elements, and muted tones, we created high-end visuals that captured the character and spirit of the Wildwood watch.
Design
We used our photo and video assets to build paid ads for Meta and Google. Each piece was formatted for the specific requirements of each platform, helping the campaign reach more people and increase engagement.
