Vero x Wildwood:
Bringing Storytelling to a Multi-Channel Launch.
For the launch of Vero’s Wildwood watch, Ex Litore served as Vero’s creative campaign partner—leading every stage from strategy and production to multi-channel delivery. Our comprehensive approach ensured the launch story resonated across digital, paid, and social channels.
HERE IS WHAT WE DID.
Challenge:
Vero wanted to launch Wildwood with visuals and messaging that felt aspirational yet authentic, aiming to reach new lifestyle buyers and drive stronger ad engagement.
What We Did:
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Campaign & Creative Strategy: Partnered with Vero to define the Wildwood narrative and key campaign goals.
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Full-Service Production:
Hired and managed a seasoned crew, secured talent from top agencies, scheduled all logistics, and kept production running smoothly. -
Photo/Video Creation:
Shot and edited all campaign visuals—balancing elevated aesthetics with an approachable, natural vibe. -
Art Direction:
Developed a visual style using soft light, nature elements, and subtle color grading to reinforce Vero’s brand and the Wildwood story. -
Ad Design and Placement:
Adapted every asset for Meta and Google paid ad platforms, optimizing reach and impact for the campaign.
Results:
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Delivered cross-platform assets supporting paid, social, and web launches.
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Helped Vero achieve wider audience reach and boosted campaign engagement.
PRODUCTION
We take pride in the entire production process from start to finish. For this project, this included hiring a talented crew, collaborating with models and agencies, scheduling, and handling other logistics.
PHOTO/VIDEO
For this project, we were responsible for creating all the photo and video content (see gallery below). This included both the shooting and editing processes, ensuring a cohesive and polished final product. Our team is dedicated to delivering high-quality visuals that effectively the project's vision.
ART DIRECTION
Working closely with Vero team, we developed an art direction that strikes a balance between elevated and approachable. Utilizing soft lighting, shallow depth of field, nature elements and slightly muted tones, we produced high-end visuals that perfectly capture the essence of the watch.
Design
We used our photo and video assets to create paid ads for Meta and Google. Each asset was adapted to fit the requirements of both platforms. This helped us reach a wider audience and drive engagement.
