Full-Campaign Creative for Vero: Driving Engagement with the Smokey Bear Edition Launch
At Ex Litore, we partnered with Vero to launch their limited-edition Smokey Bear campaign—bringing together strategic campaign planning, art direction, and content production to ignite buzz and boost engagement. From concept to launch, our team delivered a holistic creative solution tailored for maximum impact across web, social, paid, and print.
HERE IS WHAT WE DID.
Challenge:
Vero needed a standout campaign to launch their Smokey Bear collaboration watch, inspire collectors, and connect with outdoor enthusiasts. On a tight timeline with a demand for authenticity.
What We Did:
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Campaign Strategy: Developed the story concept, scouted the historic western location, and mapped a campaign narrative to connect with Vero’s target audience.
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Production & Direction: Led all creative, coordinated with the Telluride Wranglers, and managed every phase from development to final edits.
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Content Creation: Delivered a library of dynamic, high-resolution images and a cinematic launch film, optimized for digital, print, and ad buys.
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Art Direction & Design: Curated all wardrobe, props, scene styling, and managed the design of advertising/retail assets for unified brand storytelling.
Results:
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Rapid content turnaround enabled a high-impact launch across multiple platforms.
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Assets powered Vero’s paid ads, social campaigns, and website.
PRODUCTION
For the Vero Smokey Bear watch campaign, we collaborated with the Telluride Wranglers and filmed at historic western location to develop an authentic world. Our team at Ex Litore handled the full creative process: we conceptualized the visual narrative, produced and directed the shoot, captured every scene, and performed all editing and post-production to ensure the final images reflected both Vero’s vision and the spirit of the western landscape.
PHOTO/VIDEO
Our Ex Litore team led the creative direction, handled all production logistics, and captured both photo and video assets on-location and in-studio product images. We directed, shot, and edited every visual ensuring a cohesive narrative through both stills and motion, aligning the final content with Vero’s vision and the story of the western landscape.
ART DIRECTION
For the Vero Smokey Bear watch campaign, Ex Litore oversaw all aspects of art direction. We developed the visual concept, selected wardrobe and props, and worked closely with the Telluride wranglers to style each scene in authentic western settings. Our team directed every detail on location, ensuring a unified look and cinematic atmosphere that resonated with Vero’s brand and campaign narrative.
Design
For the Vero Smokey Bear watch campaign, Ex Litore managed the design of advertising and print assets. We curated striking images and crafted layouts to showcase the watch and campaign’s western narrative, ensuring each asset fit seamlessly within Vero’s brand identity. From selecting impactful visuals to preparing files for print and digital placements, our team delivered cohesive, high-quality materials ready for advertising and retail use.
