VERO: Smokey Bear Edition Launch
We teamed up with VERO to bring their limited-edition Smokey Bear watch to life—blending strategic campaign planning, art direction, and content production to spark attention and drive excitement. From concept to launch, our team built a cohesive creative campaign designed to make an impact across web, social, paid media, and print.
HERE IS WHAT WE DID.
Challenge
VERO set out to launch their Smokey Bear collaboration watch with a campaign that would resonate with collectors and outdoor enthusiasts alike, all on a tight timeline and with a focus on authenticity.
What We Did
- Campaign Strategy: We shaped the story concept, found the perfect western backdrop, and built a narrative that connected directly with VERO’s audience.
- Production & Direction: Our team led the entire creative process, working with the Telluride Wranglers and handling everything from pre-production to final edits.
- Content Creation: We delivered a collection of high-impact stills and a cinematic launch film, optimized for use across digital, print, and advertising channels.
Art Direction & Design: From wardrobe and props to layout and retail assets, every detail was crafted to tell a cohesive brand story.
Results
Fast turnaround and unified creative gave VERO a powerful multi-platform launch, fueling engagement across ads, social media, and their online store.
PRODUCTION
For the VERO Smokey Bear watch campaign, we worked with the Telluride Wranglers and filmed at a historic western location to create an authentic sense of place. The Ex Litore team led every part of the creative process, from shaping the visual narrative to directing production, capturing each scene, and managing all post-production. The final images and film brought together VERO’s design vision with the rugged character of the western landscape.
PHOTO/VIDEO
Our team led the creative direction, managed all production logistics, and captured both on-location visuals and in-studio product imagery. We directed, filmed, and edited every piece of content to create a cohesive story across stills and motion, bringing VERO’s vision to life through the character and atmosphere of the western landscape.
ART DIRECTION
For the VERO Smokey Bear watch campaign, Ex Litore led the art direction from start to finish. We shaped the visual concept, curated wardrobe, and collaborated with the Telluride Wranglers to style each scene within genuine western environments. On location, our team directed every detail to create a cohesive look and cinematic atmosphere that reflected VERO’s brand and storytelling vision.
Design
For the VERO Smokey Bear watch campaign, Ex Litore designed the advertising and print materials to highlight the watch’s design and the campaign’s western story. Every layout was crafted to align with VERO’s brand identity and showcase the collection in a cohesive way. From choosing visuals to preparing final files for print and digital use, our team produced polished ready-to-use assets.
